Innovative digital ideas are characterising our generation. We’re in a time when friends can get together with a simple idea, and create something as universal & impressive as Facebook.
Young people today have grown up in the digital age, and are in a better position than ever before to take control of their future and drive Britain’s economy forward. But despite the fact that 55% of young people want to set up their own business, in reality just 14% are doing something about it. Figures based on a 2013 Populus survey for UnLtd.
Digital technology is various and exciting, and provides us with near limitless possibility. Really, this means that it’s never been easier to take our big ideas, and turn them into reality. The digital space is filled with inspiration, but turning this into something real for the future is where it gets a little trickier.
That’s why HRH The Duke of York and Nominet Trust have created the Inspiring Digital Enterprise Award, iDEA, an award scheme for 16-25 year olds with a flair for all things digital and an entrepreneurial spirit.
Over the next five years, the scheme wants to support more than one million young people to pursue their own ideas, develop their digital skills and get to grips with the reality of business.